The “Surrender Cobra” is a pose frequently adopted by fans witnessing unfortunate sports happenings. It’s characterized by clasping hands on top of head as though one is under arrest and a slow, tense exhale of breath. Inadvertently the fan looks like a surrendering cobra snake.
AXE paired up with basketball personality, Brandon Armstrong, to let fans know that when experiencing a moment of defeat staying confident is the key to winning the end game.
Role: Producer Client: AXE Director: Will Mayer Creative Agency: 72andSunny